Minneapolis Vintage Market
Situation: Minneapolis Vintage Market is a brand new project that was launched in June 2018 by the people behind Minneapolis Craft Market. Local vintage vendors found that pop-up events were successful, so they sought out a regular outlet for vintage traders to reach the community. From there, the monthly marketplace came to fruition, but needed a social media marketing strategy to take off.
Solution: Organically grow an Instagram following from scratch. Post regularly and create engaging stories to create buzz around the launch of the market. Execute a styled photo shoot for marketing imagery.